Jerry Della Femina, straight out of Brooklyn, a man some have never heard of and others won't forget. When I Google his name, there were several articles that referred to him and his works. I see him as being the one in the advertising realm who used more of his right brain for anything other than creativity. He was ruthless, being in such a competitive industry since 1961. He had currently inspired the creation of AMC's Madmen, an Emmy and Golden Globe-winning series, already in its fourth season (I haven't seen it yet but have heard a lot about. I bought the first season and am very interested in seeing more of it). Having fun in the industry is where a lot of great ideas spawn from. This is in addition to a lot of bad ones that don't end up in next month's magazine. Companies will pay ad agencies big bucks to "have fun". On the other hand, ethically speaking, does "having fun" consist anything to with drugs, sex, and alcohol? But why stress over your job? It should be something you enjoy doing. Advertising is more than just a job for most, it's a passion.
In 1971, Della Femina's book From Those Wonderful Folks Who Gave You Pearl Harbor was a best-seller. It was titled after a slogan he had created during a brainstorming session for Panasonic, which was proposed but not happily accepted. He was very successful in the industry, and has even been named by Advertising Age, one of the "100 most influential advertising people of the century."
“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.”
-Jerry Della Femina
(http://www.dellafemina.com/jerry.html)
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