Composition is a very critical principle of design in any ad. There is a specific reason why something was done, why it was placed here, why you chose a certain color scheme and many more. This ad for Dove's Campaign for beauty were of many. All with a similar and distinct feel and positioning.
In terms balance, this ad uses asymmetry with the image of the person on the left and textual content to the right in white space. This ties in with visual hierarchy, where our eyes are first captured by the image of an everyday woman (not some actress or famous singer). This image ties in with the words to the right, wrinkled or wonderful. Obviously she's both and not obligated to just one. In this ad we get it. One (the image or the text) will not work without the other in this ad.
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