EOC Week 3: Tobacco Ads

Camel is an American brand of prepackaged cigarettes that consist of a blend of Turkish and Virginia Tobacco. Facts like this are not what sell the product. This ad for Camel No. 9 cigarettes ran in magazines such as Cosmopolitan and Vogue. As a result of such ads, the product became a big hit with teenage girls (not of legal age to smoke tobacco). Did Camel get it right when coming up with this advertising concept? I would say so
Like any tobacco ad, the main problem seems to be: How are the tobacco companies are going to sell more products? There are a lot of tobacco ads that are aimed towards the male population. The problem they must have is how are we going to get grab the attention of female customers. Whoever designed this ad knew who their audience was, especially since the ad was being placed in Cosmopolitan, Vogue, and Glamour. This ad solves it by simply attracting the female customers with a feminine color scheme, flowers, and convincing verbiage written in script. The simplistic and unordinary camel packaging of the product also plays a role in the advertisement.
Although this as was targeted for adults, it did catch the eyes of many younger consumers, which to the tobacco companies might not be such a bad thing. The creative brief of the ad is to go feminine. This ad tells me that Camel No.9 is light and luscious. It's straight to the point. Being a female, I'd want something light and luscious. When I think cigarettes, I think dark, nasty, and harsh, nothing close to light and luscious. "In 2008, a year after the ads debuted, 22 percent of teen girls said Camel had their favorite cigarette ads -- twice the number of those who answered Camel in other interviews ." (http://www.momlogic.com/2010/03/study_says_cigarette_ads_appealed_to_teen_girls_camel_no_9.php#ixzz0v7Oc4O24)