This ad demonstrates a DECLARATION in that is states it is "100% you." It declares 100 percent of something. This ad was seen on both television and print.
This ad demonstrates ENDORSEMENT. The Got Milk? campaign has always used athletes, actors, and other famous figures as ad endorsements.
This ad demonstrates SLICE OF LIFE. This Oxyclean ad shows an actual life experience of a child playing in the mud. Oxyclean helps get all the stains out. Most children have played in the mud once int their lives.
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