EOC Week 6: Make 'Em Laugh

Humor is a great tool in advertising. It’s a great way to stick that ad in the minds of our viewers because it has created some type of emotion. The primary goal is to make 'em laugh. AT&T Mobility, previously known as Cingular Wireless, put out several ads revolving around the fact that they are the network with the fewest dropped calls. There were several commercials, print, and billboard ads put out as part of their campaign. This ad, was one I had remembered seeing. The reason i had remembered this ad is because it honestly did make my boyfriend and I laugh and spark conversation about the piece. This billboard was posted out the Marriott Marquis in Times Square. Through the creativity put into the ad by BBDO New York, it caught a lot of attention.

This two-piece advertisement uses irony in conveying a dropped call. It does so by simply cutting out the "CALLS" portion of the ad, and dropping it on the floors of New York. From afar, if you were not in a position to see the "CALLS" piece, you would wonder what had happened. The feeling is a lot similar to the feeling you would get if you had experienced a dropped call.