EOC Week 7: Impacting Ad

Composition is a very critical principle of design in any ad. There is a specific reason why something was done, why it was placed here, why you chose a certain color scheme and many more. This ad for Dove's Campaign for beauty were of many. All with a similar and distinct feel and positioning.

In terms balance, this ad uses asymmetry with the image of the person on the left and textual content to the right in white space. This ties in with visual hierarchy, where our eyes are first captured by the image of an everyday woman (not some actress or famous singer). This image ties in with the words to the right, wrinkled or wonderful. Obviously she's both and not obligated to just one. In this ad we get it. One (the image or the text) will not work without the other in this ad.

Final Project: First Thoughts

For my final project I am thinking about planning and designing an ad campaign for one of my two favorites which are for the Hawaiian Chip Company products or a brand of Guilt-Free Raw Cookies that I purchase occasionally at Whole food Market.

For the Hawaiian Chip Company, they are popular within Hawaii, and are trying to expand outside of the islands. The taro chips are known for being a Presidential favorite and well as the feature chip on Hawaiian Airlines. This past year, 2009, the company has been very successful, but by no means of an ad campaign.

For the Guilt-Free Raw Cookies, I have a vision in my mind of how I like to present them. In the beginning, my boyfriend had often purchased these cookies, but I was very hesitant to try it because of the nontraditional way it was conjured up (as described on its packaging). But after the first bite, I couldn’t stop myself from eating just one, and “Hey they are Guilt-Free!”

EOC Week 6: Make 'Em Laugh

Humor is a great tool in advertising. It’s a great way to stick that ad in the minds of our viewers because it has created some type of emotion. The primary goal is to make 'em laugh. AT&T Mobility, previously known as Cingular Wireless, put out several ads revolving around the fact that they are the network with the fewest dropped calls. There were several commercials, print, and billboard ads put out as part of their campaign. This ad, was one I had remembered seeing. The reason i had remembered this ad is because it honestly did make my boyfriend and I laugh and spark conversation about the piece. This billboard was posted out the Marriott Marquis in Times Square. Through the creativity put into the ad by BBDO New York, it caught a lot of attention.

This two-piece advertisement uses irony in conveying a dropped call. It does so by simply cutting out the "CALLS" portion of the ad, and dropping it on the floors of New York. From afar, if you were not in a position to see the "CALLS" piece, you would wonder what had happened. The feeling is a lot similar to the feeling you would get if you had experienced a dropped call.

EOC Week 5: Ad Categories: T-mobile's myTouch in Several Ad Categories

This ad demonstrates a DECLARATION in that is states it is "100% you." It declares 100 percent of something. This ad was seen on both television and print.

This ad demonstrates ENDORSEMENT. The Got Milk? campaign has always used athletes, actors, and other famous figures as ad endorsements.

This ad demonstrates SLICE OF LIFE. This Oxyclean ad shows an actual life experience of a child playing in the mud. Oxyclean helps get all the stains out. Most children have played in the mud once int their lives.

EOC Week 4: Who is Bob Isherwood? Why is he important?

Bob Isherwood is responsible for many creative advertising ideas associated with several companies we are familiar with such as Stella Artois, Procter & Gamble, and Toyota. He was most prominent for his role as the Worldwide Creative Director for Saatchi & Saatchi. He has a distinct way of advertising and getting people to notice what he is trying to get the viewer to notice, making his work more effective and cost-efficient. Why would any creative designer want to do the same thing over and over again? We see a lot of ads that are predictable and just like any other ad of the same kind of product. He has created originality in advertising. Isherwood is the co-author of the book ‘World Changing Ideas’, based on 41 innovations that have either won or been shortlisted for the Saatchi & Saatchi Award for World Changing Ideas.
During his interview in Robin Landa's book, Advertising by Design, he states that the way he convinces his client to take a chance on a daring concept is to help them understand the context of which their ad will appear. Your ad must having striking ideas to cut through and grab the attention of the viewers. Like he said, risk is reduced by research. I think that's the best way to understand your client, the product, and the target audience, making your idea a great idea. For Isherwood, simplicity in concept and design is the key think for him, because it reduces advertising clutter. It should be for most. His concepts on the way he designs in very intricate. He understand the way designs and why.
"At Saatchi & Saatchi, we've taken advertising out of our name; our focus is on building an ideas company. We see our role as transforming our clients' brands business, or reputation through highly valued ideas, and those may not be traditional in advertising." -Bob Isherwood

()http://www.abeopartners.com/bob_isherwood/

BOC Week 4: Jerry Della Femina, the Big Idea

Jerry Della Femina, straight out of Brooklyn, a man some have never heard of and others won't forget. When I Google his name, there were several articles that referred to him and his works. I see him as being the one in the advertising realm who used more of his right brain for anything other than creativity. He was ruthless, being in such a competitive industry since 1961. He had currently inspired the creation of AMC's Madmen, an Emmy and Golden Globe-winning series, already in its fourth season (I haven't seen it yet but have heard a lot about. I bought the first season and am very interested in seeing more of it). Having fun in the industry is where a lot of great ideas spawn from. This is in addition to a lot of bad ones that don't end up in next month's magazine. Companies will pay ad agencies big bucks to "have fun". On the other hand, ethically speaking, does "having fun" consist anything to with drugs, sex, and alcohol? But why stress over your job? It should be something you enjoy doing. Advertising is more than just a job for most, it's a passion.
In 1971, Della Femina's book From Those Wonderful Folks Who Gave You Pearl Harbor was a best-seller. It was titled after a slogan he had created during a brainstorming session for Panasonic, which was proposed but not happily accepted. He was very successful in the industry, and has even been named by Advertising Age, one of the "100 most influential advertising people of the century."

“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.”
-Jerry Della Femina
(http://www.dellafemina.com/jerry.html)