"For more than 75 years, we have enjoyed making the best snacks on earth, starting with simple, farm-grown ingredients." -Frito Lay (http://www.fritolay.com/about-us/our-company-vision.html)
"At the beginning of the twentieth century, many American brands [...] were advertised. Many more brands would appear in the coming century." (Advertising by Design, Robin Landa, pg. 4)
Frito Lay, a division of PepsiCo Inc. that produces a variety of snacks ranging in corn and potato chips, as well as other snacks. They are the most popular for their Lay's and Ruffles potato chips, Doritos, Cheetos, Tostitos, and Sunchips. Being such a big and popularized company, the produce their products in several states throughout the United States, Canada, and Indonesia with subsidiaries in seven countries including the United Kingdom and Mexico. Our goal is not to be bigger or better than this company, but to develop an advertising plan that set our product on the map.
We want it to be known nationally as the snack of Hawaii. When most people think Hawaiian snacks, their thinking of products that contain macadamia nuts, pineapples, or rice crackers. We want the Hawaiian Chip Company's Taro Chips to be on top. Basically sell more of the product through product awareness in a national advertising campaign. There is a lot of unique attributes about the snack product that will help make it easier to have it stand out from the rest.
We want it to be known nationally as the snack of Hawaii. When most people think Hawaiian snacks, their thinking of products that contain macadamia nuts, pineapples, or rice crackers. We want the Hawaiian Chip Company's Taro Chips to be on top. Basically sell more of the product through product awareness in a national advertising campaign. There is a lot of unique attributes about the snack product that will help make it easier to have it stand out from the rest.
Another direct competitor would be the Terra Chips from the Hain Celestial Group. They produce many similar products including taro chips.
HAWAIIAN® Kettle Style Potato Chips is another product that may be a big competitor for the product. They currently aren't as popular as most chip products, and as a result we can learn from their mistakes.
An innovative move that has put Frito-Lay on top of the map is their current green movement to improve the earth and creating healthier products through energy efficient processes.
HAWAIIAN® Kettle Style Potato Chips is another product that may be a big competitor for the product. They currently aren't as popular as most chip products, and as a result we can learn from their mistakes.
An innovative move that has put Frito-Lay on top of the map is their current green movement to improve the earth and creating healthier products through energy efficient processes.
“Comparing a product or service to something different from it can be a strong premise; it has the potential to be extremely effective and memorable.” (Landa, 79)
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