Creative Content

Here are two ideas we would like to have in our ad campaign. We want our audience to wonder if it's not potato chips, then what is it? By emphasizing the unique look of chip to intrigue the audience.

In this part of the ad campaign we are introducing the simple taro root plant. It looks similar to a potato but it's not. What is it?

“When something is emphatically stated, we tend to believe it.” (Landa,  83) “A declarations believability is affected by the tone and the origin of the voice.” (Landa,95)

In the first, the image is more dominate, where in the second image the copy is of dominance. The copy is what makes the ad campaign work.