The big idea would be to introduce the taro plant. Most chips are made from potato. So when we recognize a "chip" we automatically assume it's a potato chip. Why not introduce something unique that people wonder what is that? Let me try it. What's the hype about?
Who knew, but guess what the President of the United States of America likes to snack on when vacationing to Hawaii? Last winter in preparation of the rental property (on Oahu) where his family stayed for 10 days David Zimel, owner of Paradise Points Estates, found out otherwise.
"We brought some things in last year -- what we found out, what he really loves, is the sweet potato chips and the taro chips," said Zimel of the local Hawaiian chips, a presidential favorite. (http://abcnews.go.com/GMA/Politics/obama-christmas-first-family-heads-hawaii/story?id=9402011)
A lot of people don't like to try knew things, but will if a reputable person did (such as a famous actor/actresss or a political figure as big as the President of the United States. Taro chips are different from a potato chip on many different levels from it's look, it's taste, the way it's cooked, and more. The unique look is what steers some people away. We want to use the way it looks to grab the audiences attention and wonder "What is that?"
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