EOC Week 3: Tobacco Ads

Camel is an American brand of prepackaged cigarettes that consist of a blend of Turkish and Virginia Tobacco. Facts like this are not what sell the product. This ad for Camel No. 9 cigarettes ran in magazines such as Cosmopolitan and Vogue. As a result of such ads, the product became a big hit with teenage girls (not of legal age to smoke tobacco). Did Camel get it right when coming up with this advertising concept? I would say so
Like any tobacco ad, the main problem seems to be: How are the tobacco companies are going to sell more products? There are a lot of tobacco ads that are aimed towards the male population. The problem they must have is how are we going to get grab the attention of female customers. Whoever designed this ad knew who their audience was, especially since the ad was being placed in Cosmopolitan, Vogue, and Glamour. This ad solves it by simply attracting the female customers with a feminine color scheme, flowers, and convincing verbiage written in script. The simplistic and unordinary camel packaging of the product also plays a role in the advertisement.
Although this as was targeted for adults, it did catch the eyes of many younger consumers, which to the tobacco companies might not be such a bad thing. The creative brief of the ad is to go feminine. This ad tells me that Camel No.9 is light and luscious. It's straight to the point. Being a female, I'd want something light and luscious. When I think cigarettes, I think dark, nasty, and harsh, nothing close to light and luscious. "In 2008, a year after the ads debuted, 22 percent of teen girls said Camel had their favorite cigarette ads -- twice the number of those who answered Camel in other interviews ." (http://www.momlogic.com/2010/03/study_says_cigarette_ads_appealed_to_teen_girls_camel_no_9.php#ixzz0v7Oc4O24)

About Me

The most efficient way to share your thoughts, ideas, art, products, & business is on the web. I am more than just a web designer. I display images & words in forms of pixels using several languages only a web designer would understand. I breathe life and color into a mere “www .com, .net, .org” (and any other domains. There is a fine line between white & black. #FFF is white, and #000 if black. In most cases, you call a painter to paint your family portrait. In my case, you would call me to develop your site. Call me a computer geek, but call me what you want, I am a web artist. There is more to a website than its visual design.

As I further my career I will work with the best of the best, as I already do with my peers. My goal as a web designer is to create web applications that not only make the clients happy, but capture the interest of their target audience. When someone visits your site, if it isn’t user friendly or doesn’t spark interest in the viewer, what does that say about your business? or your web designer?

I am Reyna Quemado, a 23 year old mother, sister, friend, & web designer. Not only do I want to travel the world, but I want my thoughts and ideas to do the same.

EOC Week 2: Ethics in Commercials

The company manufactured by Procter and Gamble, Old Spice has put out products of male antiperspirant, deodorant, fragrances, and other grooming products. Although, many don’t know that their first products were for females. Their products have been around for so long that most people know what they are when they hear their brand name. Many of the commercials they’ve put out for the company has been very traditional, depicting the American man in need of smelling like a man. There are a series of commercials that they had recently put out featuring comedic actor, Terry Crews (who starred in Friday after Next and as our future president in Idiocracy). In comparison to other Old Spice commercials they've put out, this series has got me wondering what this guy is on. Not only will Old Spice block body odor, but if my husband uses it he’ll have an uncontrollable sense of power. In my eyes that might not be such a good thing. The result of this is he’ll think he has power, go crazy, and beat things up. In my opinion and many others who I have shown these commercials to, Terry Crews seems to be portraying a guy on steroids or any other type of illegal substance. In my view Old Spice, is selling itself as either something of that sort or even a product a male could use that will cover up the scent of an illegal substance. That idea, in no way, shape, or form, should be put in my head in a commercial shown on national TV. I’m sure if it were a product I was trying to sell, it’s not what I would want either. On the other hand, that might be the reason why I haven't seen a lot of these commercials played, only a few times since April. Watch them and see for yourself.