Promotion

In ou ad campaign we'd like to target our audience through commercial messages in print work. Primarily because the company already has a great website, and several local commercials, but rarely any print work. "Commercial advertising sells brands by informing consumers about brands, endearing brands to consumers, promoting brands, and brand building" (Advertising by Design, Robin Landa, pg. 41) Our main source of promotion would be to have a single page ad in several health, food, and family living magazines. It would only make sense to place our ad in these types of magazines as we would like to target the number one group who would buy our products, the women of the house who does the grocery shopping. "Whoever is on the receiving end of a commercial or public service communication, either a group or an individual, is the audience." (Landa, 35) "In today's complex marketplace, advertisers often choose to target groups of people whether the group's are defined by age, interests, or ethnicity." (Landa, 37)

Our other means of promotion would be to place several billboards in highly populated cities.In those cites we would hold promotional social gathering in the community introducing the product. Letting the consumers finally get a taste and find out what the chips are, taro chips.